Branding is a critical aspect of any successful business. And one of the most effective ways to imprint your brand in the minds of your customers is through promotional accessories. For beverage businesses, beverage accessories like display stands, meter trays, unique coasters, and reusable straws offer an excellent opportunity to reinforce your brand identity.
And there are many things to consider. So in this article let’s delve into how you can make your mark with ‘beverage accessories and all of the items it includes.
The art of choosing the right design and colors
Design and color are crucial elements when creating branded beverage accessories. The design should resonate with your target audience and echo your brand personality.
So it’s worth answering a few questions for yourself.
Are you a fun, trendy craft brewery? A quirky, abstract design might suit you well. Or if you’re going for a sustainable look, then some earthy and rustic beer accessories might be your pick.
A high-end wine bar? You might opt for a more elegant, minimalist design.
Colors, on the other hand, should align with your brand colors to promote recognition and cohesion. For example, Starbucks often uses its distinctive green color in its accessory design, strengthening its brand recognition.
Make sure to pick good logo placement
Incorporating your logo effectively is essential when branding beverage accessories. It should be visible but not overwhelming.
So make sure to position it strategically so that it’s the first thing the customer sees when they pick up the coaster or straw. You might also consider embossing it for a more subtle, tactile experience.
Consider the example of Coca-Cola. They effectively use their logo on glass bottles, maintaining the simplicity yet ensuring their brand is unmistakable.
Accessorize with purpose – branded display stands
Branded display stands and meter trays can serve multiple purposes. They not only keep your bar or counter organized but also provide additional advertising space.
Therefore another great tip to consider is to ensure your brand logo and tagline are clearly visible. The design should be captivating enough to draw customers’ attention.
For instance, Heineken uses branded display stands in bars to showcase their beer, strengthening their brand presence.
And speaking of display stands, you might be interested in our article too – The Role of Lighting in Beverage Display Stands.
Make a statement with unique coasters and reusable straws
Custom-made coasters and reusable straws can act as a constant reminder of your brand during the customer’s drinking experience.
We love putting some extra thought into coasters because they provide ample space for creative designs or messages that reflect your brand’s ethos.
Meanwhile, reusable straws are an excellent choice for brands promoting environmental sustainability. They offer a perfect opportunity to highlight your brand’s commitment to the environment. Like how Starbucks offers reusable straws in its brand colors to reduce plastic waste.
Know the power of limited editions
Limited-edition accessories can create a sense of exclusivity and urgency, making your brand more desirable to customers. These could be linked with special occasions, holidays, or anniversaries.
And collectible items, like limited-edition coasters or straws, can turn customers into brand ambassadors as they share their collections with others.
In conclusion always remember to leave a lasting impression
So in conclusion it is important to remember that branding beverage accessories is an effective way to enhance your brand identity and create a memorable customer experience.
By carefully choosing designs and colors, effectively incorporating your logo, and creating branded accessories like display stands, meter trays, coasters, and straws, you can make your brand mark on every customer interaction.
Be sure to keep an eye on emerging trends and customer preferences to keep your branding strategies fresh and relevant.
